Project Description:

Since Shelton had already tried putting paid ads to no avail, he approached us seeking how he could gain the visibility without using the money in an out of the ordinary manner used to promote his handmade leather products. We knew that people loved the work of Shelton and that things were working just fine in the niche circles but his site lacked all the essentials of search engine optimization such as the backlinks with low authority, keywords, optimized product pages, and worse of all the SEO representation which was left all unoptimized.

We aimed at converting a definite number of people and increasing revenues and also improving web traffic and ranking by applying the advanced strategic use of SEO techniques.

We started like:

• The market research of the terms: 1. custom leather cartridge belt; 2. handmade gun holster for lever action; 3. Western rifle slings USA.
• On page SEO such as optimized meta tags, description of products and inside linkages.
• Content marketing to build topical authority with blog posts like how to choose a leather handmade holster, i.e., Why Choose a Handmade Leather Holster? or what to buy, a buyer s guide of western cartridge belts, i.e. Western Cartridge Belts: A Buyers Guide
• Some of the technical changes made on the web site pertained to speeding up the location, rectifying out of access links, and structured data of the products to enhance the visibility of the products in the search engine.
• Back linking via outreach to shooting, leathercraft and western lifestyle forums and blogs.

In the fourth month alone, there was continuity in target keyword ranking and organic sales later became a leading source of revenue in month six.