Project Description:

Jyo approached us on the need to improve the awareness of Java Sunrise Coffee and generate organic sales and lessen the use of paid advertising. Despite the qualities of the coffee being provided by the brand and its beautifully designed web page, the low amount of organic traffic and poor search positions even of basic product and category keywords were making the brand suffer.

To deal with these problems framework we embarked on a thorough assessment of technical structure of the site, its contents and the keywords utilized. Our SEO approach was geared towards the goal of increasing the bookability of products, the establishment of brand authority, and the creation of brand loyalty among the true coffee aficionados with the help of an incredible content.

Such tasks were completed:

• What I can do is a keyword research to make sure that I optimize buyer intent keywords like “best light roast coffee beans” or “organic whole bean coffee online” or “single-origin coffee USA.”
• Making all the category and product pages optimized with regard to on-page SEO including meta tags, schema markup and the product descriptions and description enhancements.
• Production of blog where the title has a name like The Difference Between Light and Dark Roast and How to Brew The Perfect Cup at Home.
• Google Image optimization and visual search product optimization.
• Outreach-driven back linking of the food bloggers, coffee review sites and directories of ethical farming.

By the end of the fourth month, the traffic and keyword enhancements were witnessed. After six months, the site started to rank in commercial keywords considered very valuable and e-commerce product searches.