| Sl No. | Search Terms | Initial Ranking | 12 March | 30 May | 10 July | Landing Page URL |
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Project Summary:
HQ Sportswear is a sportswear brand that provides high-performance active clothing in regard to both sexes. The focus of the site is on high quality gym wears, sportswear sets and lifestyle fitness wear, designed against comfort, long life and style.
Project Description:
The client approached us with an idea to increase their online presence through natural means and compete with larger entities in the fitness apparels markets in the United States. Although HQ Sportwear possessed the decent product variety and clean design they lacked organic presence, keywords optimization, and ranking of any transactional search engine queries.
The fitness wear retail industry is quite saturated; therefore, our long-term SEO strategy aimed at outlasting the competitors by incorporating top-notch content, product page optimization, and high-quality backlinks profiles among others to achieve brand exposure.
The following strategy was adopted by us:
- By doing keyword research, focus on long-tail oriented keywords like: best seamless gym wear women best moisture-wicking workout shirts usa high-waist leggings online gym.
- All the pages of product and categories have been optimized on a page level, more proper meta tags, structured data, improved unique content, stronger on-page copy.
- Technical SEO adjustments were realized to mobile and usability, page speed, and crawl error fixes.
- Some strategic blogs like, Top 5 Gym Outfit Trends in 2024 and How to Choose the Right Sportswear during your workout were developed.
- Relevant fitness blogs, active lifestyle influencers and relevant directories have been reached out to as active methods of link building.
The strategy began to generate results with regard to SEO KPIs after three months. The increase in organic traffic and conversions was significant even in the sixth month.
Results Achieved:
- Organic traffic, increased by 175 percent in a six months frame
- Over 60 Percent of Targeted Product and Category Keywords on Google Were Below 1 st Page.
- Gained 2.3-Times the Organic Conversion than the Pre-SEO.
- An increased presence on the fitness influencers and affiliate marketers.
- Enhanced domain power and less usage of paid ads.
Keyword Ranking from Google !
